Side Payments in Marketing
نویسندگان
چکیده
John R. Hauser is the Kirin Professor of Marketing, Massachusetts Institute of Technology, Sloan School of Management, 38 Memorial Drive, E56-314, Cambridge, MA 02142, (617) 253-2929, (617) 258-7597 fax. Duncan I. Simester is an Associate Professor of Marketing, Massachusetts Institute of Technology, Sloan School of Management, 38 Memorial Drive, E56-329, Cambridge, MA 02142. Birger Wernerfelt is a Professor of Marketing, Massachusetts Institute of Technology, Sloan School of Management, 38 Memorial Drive, E56-326, Cambridge, MA 02142.
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